Tufton Defends Sugary Drinks Tax, Says Reduced Intake Can Ease Impact


 Jamaica is preparing to introduce a special consumption tax on sugar-sweetened beverages as part of a national strategy to address rising rates of obesity, diabetes, and other non-communicable diseases.

Health Minister Chris Tufton says the proposed levy—set at $0.02 per millilitre on non-alcoholic sweetened drinks—does not have to burden households if consumers reduce their intake. Announced during Finance Minister Fayval Williams’ budget presentation, the measure is expected to take effect in the first quarter of the 2026/27 financial year and generate about $10.1 billion in revenue.

The Ministry of Health reports that Jamaica ranks among the world’s highest consumers of sugary beverages, with most children and adults drinking at least one sweetened beverage daily. Officials link this trend to increasing cases of obesity, diabetes, and cardiovascular disease.

While Wisynco Group chairman William Mahfood has warned the tax could disproportionately affect low-income families, the Health Ministry points to international examples where similar policies reduced consumption and encouraged product reformulation. Government is also considering tiered tax rates based on sugar content to incentivize manufacturers to offer healthier options.

Authorities say the success of the policy will depend on balanced implementation, industry cooperation, and strong public education to support healthier lifestyle choices nationwide.

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